Stage 02Growth OS Protocol
Attribution
Engine
We move beyond "last-click" fantasy. Our engine calculates the incremental lift of every channel, ensuring you only spend money where it actually drives profit.
System Priority: HIGH
0.0%
Expected Reliability
Highlighting the Truth
Industry "Noise"
Relying on Meta Ads Manager ROAS
Highlight "Signal"
Channel-agnostic Contribution Margin
Industry "Noise"
Optimizing for clicks
Highlight "Signal"
Optimizing for New Customer Revenue
The Attribution Engine
Protocol
01
Incrementality Testing
Geo-holdout tests to find the true impact of your ad spend.
02
Probabilistic Modeling
Filling in the gaps left by privacy changes with high-confidence math.
03
Real-time Dashboards
Live feeds of CAC, LTV, and MER (Marketing Efficiency Ratio).
The Growth Stack
Triple WhaleNorthbeamMixpanelCustom Python Models