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Essays, frameworks, and findings from the front lines of digital engineering.

The Death of Cookie-Based Attribution
Analytics
Oct 12, 2024 6 min read

The Death of Cookie-Based Attribution

How server-side tracking and probabilistic modeling are saving the modern marketer.

Full Analysis
Generative Creative: Scale Without Burnout
Creative AI
Nov 05, 2024 4 min read

Generative Creative: Scale Without Burnout

Deploying custom LLMs to handle 80% of your ad copy and creative variation testing.

Full Analysis
Predictive LTV: The Only Metric That Matters
Strategy
Dec 01, 2024 8 min read

Predictive LTV: The Only Metric That Matters

Why optimizing for day-1 ROAS is a trap, and how to model for the long game.

Full Analysis

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