The Death
of Cookie-Based Attribution

The landscape of digital marketing is shifting beneath our feet. For a decade, we relied on the humble pixel and the browser cookie to tell us where our customers came from. That era is over.

With the rollout of iOS 14.5 and the impending deprecation of third-party cookies in Chrome, the 'deterministic' era has ended. Marketers who continue to rely on client-side tracking are seeing up to 40% of their conversion data vanish into the void.

At Highlight, we've pivoted to a Server-Side GTM (Google Tag Manager) infrastructure. By moving the logic from the user's browser to your own cloud server, we reclaim the narrative. This isn't just about privacy; it's about ownership.

The future belongs to those who build first-party data warehouses. When you own the data, you own the growth.