Predictive LTV:
The Only Metric That Matters

Day-1 ROAS tells you whether your ad is working today. It says nothing about whether your customer will stay with you. The compounding nature of LTV is the biggest lever in modern growth.

We use cohort-based retention modeling to predict long-term profit. That means making decisions based on the second and third order effects, not on the vanity metrics of a single day.

The brands that win are the ones that build a system to forecast value, not just measure spend.